Determining the Role of Emotional Intimacy and Sexual Attitude in Predicting Sexual Satisfaction with the Mediating Role of Hedonism and Sensation Seeking in Childless Married Women

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Fariba Tabe Bordbar, Mozhdeh Rashti
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e0208
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Abstract: 
This study aimed to determine the role of emotional intimacy and sexual attitude in predicting sexual satisfaction, with the mediating role of hedonism and sensation seeking among childless married women in Kazeroon County. Material and Methods — This study was descriptive and correlational in nature. The statistical population consisted of women visiting family health centers in Kazeroon County in the fall of 2024. A total of 150 participants were recruited using convenience sampling. Data were collected using the following instruments: Sexual Satisfaction Scale by Hudson, Harrison and Crosscup, Sexual Knowledge and Attitude Scale by Besharat, Emotional Intimacy Scale by Walker and Thompson, Sensation-Seeking Scale by Zuckerman, and Snaith–Hamilton Pleasure Scale (SHAPS). Data were analyzed at both descriptive and inferential levels. Results — Emotional intimacy and sexual attitude statistically significantly correlated with hedonism, sensation seeking, and sexual satisfaction in women (P<0.050). The direct effect of emotional intimacy on sexual satisfaction was significant (P<0.050) as well. The direct effect of sexual attitude on hedonism and sensation seeking was also significant (P<0.050). Emotional intimacy had an indirect positive significant effect on sexual satisfaction through the mediating influence of hedonism, with a path coefficient of 0.64 (P<0.050). Sexual attitude had an indirect positive effect on sexual satisfaction in women through hedonism, with a path coefficient of 0.10 (P<0.050). Conclusion — This study identifies emotional intimacy, positive sexual attitudes, and hedonism as key predictors of sexual satisfaction among childless married women, highlighting their significant role in enhancing sexual well-being.
Cite as: 
Bordbar FT, Rashti M. Determining the role of emotional intimacy and sexual attitude in predicting sexual satisfaction with the mediating role of hedonism and sensation seeking in childless married women. Russian Open Medical Journal 2026; 15: e0208.
DOI: 
10.15275/rusomj.2026.0208

Introduction

Marriage creates a family environment, and people strive to create a peaceful and safe atmosphere in which their emotional and sexual needs are best met. Satisfaction of these needs and emotional and sexual satisfaction can influence other aspects of a person’s individual and social life. Sexual satisfaction, as a subjective assessment, includes affective reactions stemming from an overall assessment of sexual relations [1-4]. It is defined as an emotional response to sexual experience and an overall positive assessment of sexual relations [5]. In fact, sexual satisfaction is not limited to physical pleasure alone but also includes all the emotions a person experiences, considering both the positive and negative aspects of sexual relations. It encompasses a person’s satisfaction with all activities that lead to an ultimate sexual pleasure.

The most important definition of sexual satisfaction is provided by the World Health Organization, which states that sexual satisfaction is one of the key factors in achieving sexual health. It is associated with components associated with human sexual and erotic desires and is considered the final stage of the human sexual response. Sexual satisfaction, leading to sexual health, is based on enjoyable, safe, and non-coercive relationships free from violence, in which a person’s sexual rights are respected [6].

Studying the factors influencing sexual satisfaction and identifying the necessary prerequisites for increased sexual satisfaction is of great importance. One variable influencing sexual satisfaction is the type of sexual attitude. Sexual attitude refers to the beliefs and values ​​a person holds regarding sexual desires and behavior [7]. These attitudes are influenced by family and cultural views on sexual desires, sexual education, and a person’s past experiences. These attitudes can lead to a lack of awareness among couples and the development of inaccurate sexual beliefs that can influence a person’s sexual attitude [8].

Another factor that must be considered for achieving satisfaction in sexual relationships is emotional intimacy, as sexual and emotional relationships are inseparable and do not conflict with one another. The most meaningful experience of this type of intimacy develops in a secure family environment and can create the conditions necessary for sexual satisfaction. After marriage, people experience various types of intimacy, including emotional, psychological, sexual, physical, spiritual, aesthetic, and social-recreational intimacy [9]. In this intimacy, it is important to understand and consider the needs of the other person in order to create the foundational factors of sexual satisfaction, allowing both partners to achieve optimal sexual satisfaction. The term emotional intimacy is often used to describe the feeling of closeness between spouses. Emotional intimacy involves a feeling of closeness and similarity with another person and requires a deep understanding and recognition of the other person in order to express thoughts and feelings, which leads to mutual understanding and brings the two people closer together [10].

Another factor influencing sexual satisfaction is the level of sensation seeking. Zuckerman defines sensation seeking as a neurobiological need to experience varied, new, complex, and risky emotions and experiences [11]. Another variable that can influence sexual satisfaction is hedonism. The desire for pleasure is one of the human instincts, and sexual desire arises from the pursuit of pleasure known as hedonism. In classical psychoanalytic theory, Sigmund Freud viewed the pleasure principle as a psychological force that motivates people to seek immediate satisfaction of instinctual or libidinal impulses, such as sex, hunger, thirst, and their elimination [12]. Pleasure is one of the most important positive human emotions, implying the experience of a range of pleasant emotional and physical states [13]. Pleasure can be roughly divided into physical and higher. Physical pleasure is experienced through the senses and physiological states. In this study, the term pleasure refers to all pleasures experienced through the five senses, such as sexual activity, pleasant smells, delicious food, socializing with loved ones, viewing a pleasant sight, experiencing the pleasure of a gentle touch, etc.

In a study by Freihart et al. (2020) on the relationship between interpersonal relationships, intimacy, and sexual satisfaction, several important interpersonal factors were identified that influence sexual satisfaction. These included interpersonal intimacy, sexual compatibility, and understanding, all of which are associated with increased sexual satisfaction. Conversely, factors such as discrepancies in sexual desire and sexual dysfunction decrease sexual satisfaction. Furthermore, this study suggests that important interpersonal factors, including intimacy, may be predictors of sexual satisfaction [14].

Werner, Bergman, and Lahn (2023) concluded in their study titled “The Importance of Sexual Pleasure: Its Definition and Assessment” that to achieve sexual satisfaction and overall physical and sexual pleasure, a person must experience a desire for sensory stimulation (with a sensitive arousal system) and a desire for pleasure. Furthermore, the ability to experience pleasure, which includes responding with interest, anticipating, and completing such stimulation, is essential for achieving pleasure. This study suggests that having the ability and potential to experience pleasure may be a good predictor of sexual satisfaction [15]. Another study by Smith et al. (2019) titled “Having Sexual Activity with Pleasure in Adults” found that men and women who were sexually active in the past year and who engaged in more frequent hugging, kissing, and sensory and physical contact during sexual encounters reported higher levels of life satisfaction and sexual satisfaction [16].

In our culture, sexual satisfaction is considered a taboo topic, and therefore, due to the lack of research in this area, further research is needed. This study examining the sexual satisfaction of childless women in a specific cultural region may help develop culturally appropriate interventions. Decreased responsiveness of women to their husbands’ sexual desires is another factor highlighting the need for research on female sexual satisfaction, as reduced sexual satisfaction can lead to diminished sexual desire in women and cause them to reject their husbands’ sexual advances, ultimately distancing themselves from their relationships.

 

Material and Methods

Study design and sampling

This study was descriptive and correlational in nature. The goal was to predict sexual satisfaction based on four psychological and behavioral constructs: emotional intimacy, sexual attitude, hedonism, and sensation seeking. The target group consisted of married childless women who attended health centers in Kazeroun, Iran, in the second half of 2024. Due to the sensitive nature of the topic and cultural taboos surrounding sexuality, many potential participants declined to participate. Consequently, 150 women who met the inclusion criteria and provided informed consent were selected through nonprobability convenience sampling. Participants were asked to complete a structured questionnaire.

The inclusion criteria were:

•         Married women

•         Education level: from high school diploma to bachelor’s degree

•         Childless

•         Current use of contraceptives

•         No history of divorce or unsuccessful marital relationships.

The exclusion criterion was represented by an unwillingness to complete the questionnaire.

This sampling method was chosen due to lack of access to a full list of eligible individuals and limitations in random sampling at the health centers.

 

Data collection procedure

Data were collected using self-administered paper questionnaires distributed to eligible participants at the health centers. After explaining the study objectives and obtaining informed consent, participants completed the questionnaires in private settings to ensure confidentiality and reduce response bias. Data collection took place over a three-month period in the second half of 2024 under the supervision of trained research assistants. An overview of the study design and participant selection process is presented in Figure 1.

 

Figure 1. Flowchart of the study design and participant selection process.

 

Research instruments

Eight questionnaires were employed in this study to collect data to measure the variables.

Hudson, Harrison and Crosscup Sexual Satisfaction Scale. This questionnaire developed by Hudson-Harrison and Crosscup (1981) is used to assess female sexual satisfaction. The questionnaire includes 25 items, and responses are analyzed on a 7-point Likert scale ranging from 0 to 6 pts. Participants’ total scores range from 0 to 15 pts. Higher scores on this scale reflect higher sexual satisfaction. Scores from 27 to 67pts. indicate low sexual satisfaction, scores from 67 to 100 pts. indicate moderate sexual satisfaction, and scores above 100 pts. indicate high sexual satisfaction. The validity and reliability of this scale were tested by its developers (Hudson and Crosscup). Cronbach’s alpha was estimated at 0.91 [17].

Besharat Sexual Knowledge and Attitude Scale. Developed by Besharat in 2005, this instrument consists of 20 questions assessing two subscales: sexual knowledge and sexual attitude. Responses to each question are recorded on a 5-point Likert scale. The minimum and maximum scores for each subscale are 10 and 50 pts., respectively. In addition to the two scores for sexual knowledge and sexual attitudes, a total score from 20 to 100 pts. is calculated for each participant [18].

Walker and Thompson Emotional Intimacy Scale. This scale was developed by Walker and Thompson (1983). It consists of 17 questions designed to assess affection and intimacy. The scale is rated on a 7-point Likert scale ranging from 1 (Never) to 7 (Always). The participant’s scores on the intimacy scale are analyzed based on the obtained results. Scores from 17 to 34 pts. indicate a low level of intimacy, scores from 34 to 85 pts. specify a moderate level of intimacy, and scores above 85 pts. indicate a high level of intimacy in the relationship. Fisher and Corcoran (2018) assessed the reliability of this questionnaire using a Cronbach’s alpha coefficient of 0.97 [19].

Zuckerman Sensation-Seeking Scale. This questionnaire (1990) has two response options, A and B; it assesses a person’s sensation-seeking tendencies. This questionnaire consists of 40 questions and measures sensation seeking along four dimensions: adventure, experience seeking, disinhibition or impulsivity, and boredom susceptibility. After completing the questionnaire, if a person’s answer matches the scoring key, one point is awarded. After summing up the scores, the range is from 0 to 40 pts., and then the person’s sensation-seeking level is classified as average, below average, low, very low, high, or very high based on the mean and standard deviation. The reliability of this scale was estimated by Zuckerman and Eysenck (1978) at 0.85-0.86, while Corola (1988, cited in Haghighi et al.) reported a reliability coefficient of 0.88 [20].

Snaith-Hamilton Pleasure Scale (SHAPS). This questionnaire was developed and validated in 1995. It is suitable for research purposes and consists of 14 closed-ended questions based on a five-point Likert scale. Scores can range from 0 to 42 pts. This questionnaire measures four dimensions: interests and entertainment, social interaction, sensory experience, and food and drink experience [21].

 

Statistical analysis

Data collected from the questionnaires were analyzed using SPSS 2015 and AMOS 2015 software. The analysis was conducted in several steps to ensure the validity and reliability of the results. First, descriptive statistics were calculated, including means, standard deviations, skewness, and kurtosis, to summarize the variables and assess the data distribution. Normality was confirmed, as skewness and kurtosis values ​​were within the acceptable range of -2 to +2.

Before conducting structural equation modeling (SEM) using AMOS, assumptions such as outliers, multicollinearity, and normality of residuals were carefully assessed. Outliers were identified using casewise diagnostic plots, while multicollinearity was assessed using tolerance (>0.01) and the variance inflation factor (VIF<10). Residuals were tested for homoscedasticity and linearity using scatterplots of residuals against predicted values.

SEM was employed to test the hypothesized relationships and simultaneously examine both direct and indirect effects between variables. Model fit was assessed using several indices: the goodness-of-fit index (GFI) and the adjusted goodness-of-fit index (AGFI) with thresholds above 0.90; the parsimony normed fit index (PNFI) and the parsimony comparative fit index (PCFI) ranging from 0.50 to 1.00; the root mean square error of approximation (RMSEA) was less than 0.10, and the normalized chi-squared (χ²/df) was less than 3. Significance of path coefficients was determined by critical ratios ​​(t-values) exceeding ±1.96 at a significance level of 0.050. Mediation effects were tested using the Sobel test. Finally, the coefficient of determination (R²) was used to measure the explained variance of the key outcome variables. All tests were two-tailed, with p<0.050 considered statistically significant.

 

Results

Sociodemographic characteristics of the sample

The study included 150 childless married women. In terms of age, the majority of participants (49.3%) were between 36 and 40 years old, followed by 23.3% between 31 and 35 years old, 15.3% between 20 and 25 years old, and 12% between 26 and 30 years old. This suggests that the majority of participants were in their late 30s. In terms of education, 57.3% of the women had a bachelor’s degree, 24.6% had an associate degree, and 10% received high school diploma.

 

Descriptive statistics

Before moving on to the data analysis stage, Table 1 presents a descriptive summary of the study variables. As can be seen, all skewness and kurtosis values ​​are within the acceptable range of -2 to +2, implying a normal distribution of the data.

 

Table 1. Study variables: descriptive statistics

Variable

Mean

Standard deviation

Skewness

Kurtosis

Sensation seeking

Sensation seeking

9.24

4.24

0.59

0.10

Experience seeking

5.31

1.80

0.08

-0.62

Adventure seeking

2.49

1.27

-0.03

-0.51

Boredom susceptibility

3.43

1.22

-0.36

-0.22

Novelty seeking

2.04

0.83

0.57

-0.07

Birth control avoidance

0.85

0.71

0.22

0.99

Sexual satisfaction

111.75

27.54

-0.99

0.04

Sexual attitude

37.73

5.01

-0.35

0.49

Hedonism

59.99

6.40

-1.13

1.34

Emotional intimacy

100.56

19.74

-0.82

-0.23

 

Inferential statistics

Since descriptive analysis is insufficient without inferential analysis, conducting the latter without considering its assumptions is also inappropriate. In this study, path analysis was used for data analysis. Before applying this method, key assumptions for parametric analysis were checked in four main steps:

Step 1. Outlier detection. Casewise plots were used, and no outliers were detected.

Step 2. Skewness and kurtosis analysis. Results were within the acceptable ranges (described previously).

Step 3. Multicollinearity check. Tolerance and the VIF were checked to ensure the absence of multicollinearity among the predictors. As shown in Table 2, all VIF values ​​were significantly below the threshold of 10, and tolerance values ​​were above 0.01, indicating no issues with multicollinearity.

 

Table 2. Multicollinearity Indicators of study variables

Variable

Tolerance

VIF

Sensation seeking

0.37

2.64

Experience seeking

0.44

2.25

Adventure seeking

0.47

2.11

Boredom susceptibility

0.69

1.44

Novelty seeking

0.74

1.34

Sensation avoidance

0.80

1.25

Sexual attitude

0.55

1.80

Hedonism

0.54

1.86

Emotional intimacy

0.56

1.76

VIF, variance inflation factor.

 

Step 4. Testing the normality of residuals. A scatterplot of residuals versus predicted values ​​showed no linear relationship between them, which was consistent with the linearity assumption. This suggests that the residuals follow a random distribution, confirming the normality assumption (Figure 2a, 2b). The data are distributed around the bisector of the first and third quadrants; therefore, the residuals are normally distributed.

 

Figure 2. a) Scatterplot of standardized residuals versus predicted values for the dependent variable ‘sexual satisfaction’. b) Normal P-P plot of regression standardized residuals for the dependent variable ‘sexual satisfaction’.

 

Table 3 presents the correlation matrix of the study variables. Emotional intimacy showed strong positive correlations with sexual attitude, hedonism, and especially sexual satisfaction, indicating its central role in sexual well-being. Sexual attitude was also positively associated with hedonism and sexual satisfaction. In contrast, sensation seeking had weak negative correlations with emotional intimacy, sexual attitude, and sexual satisfaction. The significance levels of these correlations are shown in Table 3.

 

Table 3. Correlation matrix of study variables

Variables

1

2

3

4

5

Emotional intimacy

-

       

Sexual attitude

**0.58

-

     

Hedonism

**0.53

**0.59

-

   

Sensation seeking

*-0.12

*-0.13

*-0.12

-

 

Sexual satisfaction

**0.96

**0.58

**0.54

*-0.12

-

* p<0.05, ** p<0.01.

 

Model fit assessment

According to the results presented in Table 4, the values ​​of each of the model fit indices range from 0 to 1 and all exceed 0.90, indicating good model fit. In this model, the absolute fit indices (GFI and AGFI) exceed 0.90, which is considered desirable. The parsimony normed fit and comparative fit indices (PNFI and PCFI) also show acceptable values, each ranging from 0.5 to 1. RMSEA is 0.09, indicating acceptable model fit. The normalized chi-squared value also yields the desired result of 2.98. Overall, a comparison of the absolute fit indices for the overall model with the corresponding threshold values ​​shows that the collected data are within the acceptable range, thereby supporting the proposed model (Figure 3).

 

Table 4. Model fit indices for path analysis

Index type

Index

Acceptable range

Proposed model

Absolute fit indices

GFI

Goodness-of-fit index

0.90 – 1

0.91

AGFI

Adjusted goodness-of-fit index

0.90 – 1

0.91

Chi-Squared

Chi-squared value

Depends on sample size / < 3

87.14

Comparative fit indices

CFI

Comparative fit index

0.90 – 1

0.93

TLI

Tucker–Lewis index

0.50 – 1

0.88

IFI

Incremental fit index

0.90 – 1

0.93

RFI

Relative fit index

0.90 – 1

0.91

NFI

Bentler–Bonnett normed fit index

0.90 – 1

0.91

Parsimony fit indices

PNFI

Parsimony normed fit index

0.50 – 1

0.58

PCFI

Parsimony comparative fit index

0.50 – 1

0.59

RMSEA

Root mean square error of approximation

0 – 0.10

0.09

CMIN/DF

Normalized chi-squared (χ2/df)

<3

2.98

 

Figure 3. Research model based on standardized coefficients.

 

Examination of the direct and indirect effects of study variables

Table 5 presents the direct effects of emotional intimacy and sexual attitude on key psychosexual outcomes. Emotional intimacy has a statistically significant direct effect on both sexual satisfaction and hedonism, but not on sensation seeking. Similarly, sexual attitude has a significant direct effect on hedonism, while its effect on sensation seeking is statistically insignificant. The full results, including path coefficients and significance levels, are presented in Table 5.

 

Table 5. Direct effects of emotional intimacy and sexual attitude on key psychosexual variables (sexual satisfaction, sensation seeking, and hedonism)

Path

Direct effect

Critical ratio (t-value)

Significance level

Test result

Emotional intimacy → sexual satisfaction

0.93

34.05

0.0001

Confirmed (positive effect)

Emotional intimacy → sensation seeking

0.059

0.54

0.140

Rejected

Emotional intimacy → hedonism

0.28

3.58

0.001

Confirmed (positive effect)

Sexual attitude → hedonism

0.43

5.43

0.001

Confirmed (positive Effect)

Sexual attitude → sensation seeking

0.013

0.14

0.890

Rejected

 

Table 6 presents both the direct and indirect effects of psychological and behavioral factors on sexual satisfaction. Among the direct effects, only hedonism has a significant positive effect on sexual satisfaction (β=0.23, p<0.01). Neither sexual attitude nor sensation seeking have a statistically significant direct effect.

 

Table 6. Direct and indirect effects of psychological and behavioral factors on sexual satisfaction

Test result

Significance level

Critical ratio (t-value)

Direct effect

Path

Rejected

0.720

0.35

0.02

Sexual attitude → sexual satisfaction

Confirmed (positive effect)

0.007

2.87

0.23

Hedonism → sexual satisfaction

Rejected

0.370

0.89

0.21

Sensation seeking → sexual satisfaction

Confirmed (positive effect)

0.040

2.03

0.064

Emotional intimacy → hedonism → sexual satisfaction

Rejected

0.140

0.54

0.059

Emotional intimacy → sensation seeking → sexual satisfaction

Rejected

0.370

0.89

0.021

Sensation seeking → sexual satisfaction (direct)

Confirmed (positive effect)

0.030

2.45

0.10

Sexual attitude → hedonism → sexual satisfaction

Rejected

0.890

0.14

0.13

Sexual attitude → sensation seeking → sexual satisfaction

Rejected

0.370

0.89

0.21

Sensation seeking → sexual satisfaction (direct)

 

Regarding the indirect effects, both emotional intimacy and sexual attitude influence sexual satisfaction through hedonism, as confirmed by the Sobel test. Emotional intimacy indirectly increases satisfaction by 0.064 units through hedonism, while sexual attitude increases satisfaction by 0.10 units. In contrast, sensation seeking does not mediate the relationship between emotional intimacy or sexual attitude and satisfaction (Figure 4).

 

Figure 4. Model of research variables and their impact on female sexual satisfaction.

 

Table 7 shows the total effects between the hypothesized variables in the model. The R² coefficient of determination for sexual intimacy in explaining sexual satisfaction is 0.34, while for sexual attitude it is 0.18.

 

Table 7. Direct, indirect and total effects, and explained variance of variables

Path

Direct effect

Indirect effect

Total effect

Significance level

Emotional intimacy → sexual satisfaction

0.93

 

0.93

0.0001

Emotional intimacy → hedonism

0.28

 

0.28

0.001

Emotional intimacy → sexual excitement

0.59

 

0.59

0.140

Emotional intimacy → hedonism → sexual satisfaction

 

0.64

0.994

0.040

Emotional intimacy → sexual excitement → sexual satisfaction

 

0.012

0.9312

0.890

Sexual attitude → sexual satisfaction

0.02

 

0.02

0.720

Sexual attitude → hedonism

0.43

 

0.43

0.0001

Sexual attitude → sexual excitement

0.13

 

0.13

0.940

Sexual excitement → sexual satisfaction

0.21

 

0.21

0.370

Sexual attitude → hedonism → sexual satisfaction

 

0.10

0.12

0.030

Sexual attitude → sexual excitement → sexual satisfaction

 

0.001

0.0203

0.910

 

Overall analysis of the proposed model

Based on an analysis of all hypotheses presented in the study by AMOS 2015 and the results of the correlation analysis obtained by SPSS 2015, we revealed that some of the proposed variables in the model, such as emotional intimacy and pleasure seeking, may have a direct effect on sexual satisfaction without mediation, increasing and predicting sexual satisfaction. Furthermore, sexual attitude, through the mediating effect of pleasure seeking, may have a positive and indirect effect on sexual satisfaction and be a good predictor of sexual satisfaction. However, sexual arousal, whether direct, indirect, or mediated, has no effect on sexual satisfaction in women and cannot predict their sexual satisfaction.

Based on the analysis of the obtained data, it can be concluded that emotional intimacy and desire for pleasure have the most significant impact on female sexual satisfaction, while sexual attitude has the least impact. Conversely, sexual arousal and its subcomponents do not influence female sexual satisfaction. Therefore, based on the obtained results, the considered model can be proposed for the variables examined in this study and their impact on female sexual satisfaction.

 

Discussion

The goal of this study was to examine factors influencing sexual satisfaction based on emotional intimacy and sexual attitude, taking into account the mediating role of sensation seeking and hedonism. Given the stated goal and the importance of marriage and family as a fundamental issue in both individual and interpersonal aspects of mental health, examining these variables is important for strengthening marital relationships and assisting professionals in the fields of psychology and personal health.

According to our findings, emotional intimacy is directly related to hedonism, while hedonism has a significant direct effect on sexual satisfaction. Furthermore, hedonism plays a mediating role in the relationship between emotional intimacy and sexual satisfaction. Our results related to direct relationship between these variables are consistent with the studies of Werner, Bergman, and Lahn (2023); Smith, Young, Veronis, et al. (2019); Besharat and Rafieh Zadeh (2016); and Freihart, Sers, and Meston (2020) [7-15]. To explain these results, it can be argued that key interpersonal factors, such as intimacy, can serve as predictors of sexual satisfaction. Emotional intimacy alone can have a profound impact on female sexual satisfaction. Since emotional intimacy provides a safe environment, and women often perceive safety as essential for expressing their sexual desires and needs, emotional intimacy can be considered a strong predictor of female sexual satisfaction [22].

On the other hand, the presence of strong and healthy emotional intimacy between spouses encourages women to seek out more pleasurable moments with their partners, strengthening their bonds. As a result, hedonism, especially in the form of aesthetic pleasure and the experience of sensual satisfaction, when combined with emotional intimacy and acting as a mediating variable, can more effectively predict sexual satisfaction. In the realm of sexual experiences, hedonism suggests that pleasure is not just a personal goal but a critical component of overall well-being. This emphasizes that focusing on sexual pleasure can improve an individual’s quality of life and happiness. Werner, Bergman, and Lahn (2023) found in their study that achieving sexual satisfaction and physical pleasure typically requires an individual to have both a desire for sensory stimulation (i.e., a receptive arousal system) and a willingness to enjoy it. Moreover, the ability to experience pleasure by responding to it with interest, anticipation, and satisfaction facilitates the achievement of satisfaction [15]. Similarly, Smith, Young, Veronis, et al. (2019) in their study titled “Engaging in Pleasurable Sexual Activity is Associated with Well-being in Adults” revealed that men and women who were sexually active in the past year and frequently engaged in behaviors such as hugging, kissing, and physical touching reported higher levels of life enjoyment and sexual satisfaction [16].

According to our findings, emotional intimacy is not significantly associated with sensation seeking, and sensation seeking also does not have a significant direct effect on sexual satisfaction. Although some studies, such as those by Torabi, Bakshayesh, and Zarei (2019) and Salehi, Hedayati, and Aghdam (2021), have shown that sensation seeking in couples can contribute to increased sexual satisfaction, our study did not confirm this finding [23, 24].

The results of Torabi, Bakshayesh, and Zarei’s (2019) study, “Predicting Marital Satisfaction Based on Sensation Seeking and Sexual Knowledge,” showed that sensation seeking plays a significant role in predicting sexual satisfaction [19]. The lack of statistical significance in our study may be due to various factors such as study design and methodology, limited sample size, measurement instruments, characteristics of the study population (limited to the small town of Kazeroon) and other uncontrolled variables that may have influenced the results.

In our study, sexual attitude also exhibits no significant association with sensation seeking, while sensation seeking has no significant direct effect on sexual satisfaction. Although some previous studies, such as those by Torabi, Bakshayesh, and Zarei (2019) and Salehi, Hedayati, and Aghdam (2021), showed that sensation seeking in couples may contribute to increased sexual satisfaction, our research did not support this finding [18, 19]. The lack of statistical significance in these relationships may be explained by factors such as the type of employed instruments, characteristics of the study population, and other variables beyond the control of the researcher.

As noted, sexual attitude is directly related to hedonism, and hedonism, in turn, has a significant direct effect on sexual satisfaction. Moreover, hedonism acts as a mediating factor in the relationship between sexual attitude and sexual satisfaction. Regarding the direct relationships between the variables in this hypothesis, these results are consistent with the studies conducted by Smith, Young, Veronis et al. (2019); Werner, Bergman, and Lan (2023); and Motashafi, Jamshidi Manesh, and Khagani (2022) [16, 15, 25]. Our study showed that the type of sexual attitude, through the mediation of hedonism, can influence sexual satisfaction. The way women perceive and approach sexual relationships influences the degree of satisfaction they experience. Similarly, a study by Besharat and Rafieh Zadeh (2016) found a direct statistically significant relationship between sexual attitude and sexual satisfaction [22].

Sexual attitude, including beliefs about sexual roles, desires, and acceptance of certain behaviors, directly influences how women evaluate their sexual experiences. Sexual knowledge, which is closely linked to sexual attitude, plays an important role. Women with a more positive attitude and greater knowledge of sexuality education are more likely to better understand their bodies and more effectively recognize pleasurable practices. To explain these results, it can be emphasized that female sexual attitude, involving psychological and social factors, significantly influences their sexual satisfaction. An important concept in this context is sexual self-concept. Generally, more positive self-concept is associated with a favorable attitude toward sexual relationships, which ultimately leads to higher sexual satisfaction [26].

Furthermore, it appears that more traditional cultures, particularly Iran and other traditional regions, may have stronger and more positive religious attitudes toward licit sexual relations, which may make them more enjoyable, thereby leading to greater satisfaction [27]. One possible reason why hedonism plays an effective mediating role in both hypotheses may be its strong positive attitude toward sexual relations within the family. People who hold positive sexual attitude tend to be more open and tolerant of sexual pleasure, which is consistent with hedonic principles. The more accepting a person’s attitude toward sexual relations, the more likely they are to engage in pleasurable behaviors that enhance sexual satisfaction [28].

Regarding the role of hedonism as a mediating variable, it can be said that sexual attitude serves as a lens through which women interpret their personal sexual experiences. Developing a positive and mindful attitude toward sexual relations, along with emphasizing the pleasure aspect, can lead to greater sexual satisfaction. The core philosophy of hedonism accentuates the importance of pleasure and its priority in sexual relations. Research shows that people with high hedonistic tendencies are more likely to engage in sexual behavior that provides immediate pleasure. These individuals tend to report higher levels of sexual satisfaction [29]. From a neuroscience perspective, the brain’s reward systems are linked to hedonistic behavior. These systems motivate people to seek pleasurable experiences, including sexual ones. Anticipating pleasure from sexual activity can increase satisfaction, especially when people have a hedonistic mindset that emphasizes the pleasure aspect of sex [30].

In another study aimed at understanding sexual satisfaction, one of the models identifying the factors leading to sexual satisfaction was Jean-Yves Desjardins’ Sexocorporeal approach. This comprehensive model emphasizes the importance of various aspects of personality in achieving sexual satisfaction [31]. It outlines two key principles for achieving sexual satisfaction: one is the ability to enjoy the body, and the other is the presence of sexual fantasies, which essentially form the cognitive or psychological aspect of personality in sexual relations. Without these two elements, a person is unable to achieve optimal satisfaction. We discovered that pleasure seeking and desire to receive pleasure can influence female sexual satisfaction, and this pattern is consistent with other recently published studies.

 

Conclusion

This study revealed that emotional intimacy and sexual attitudes significantly influence sexual satisfaction among childless married women in Kazeroon, with hedonism and sensation seeking serving as significant mediators. A key contribution is the identification of the direct and indirect effects of emotional intimacy on sexual satisfaction through hedonism, highlighting the critical role of emotional connection in women’s sexual well-being. These findings offer new insights into the mechanisms underlying sexual satisfaction, emphasizing the importance of considering both emotional and behavioral components in relevant psychological models.

 

Limitations

This study has several limitations that should be considered when interpreting the results. First, the descriptive and correlational design and nonprobability convenience sampling method may limit the ability to establish causal relationships and reduce the generalizability of the results. The sample size was relatively small (n=150), which may have impacted statistical power and contributed to the lack of statistical significance in some results. Furthermore, the study population was limited to women attending health centers in the small town of Kazeroon, further limiting the external validity of the results for a broader population. The sensitive nature of the study topic and cultural taboos surrounding sexual matters also posed recruitment challenges and could have led to response bias. Finally, the use of self-report questionnaires, despite their proven reliability, may be subject to measurement error and social desirability bias. To overcome these limitations, future studies with larger, randomized samples in different regions and using mixed methods are recommended.

 

Availability of data and raw materials

The datasets used or analyzed during this study are available from the corresponding author on reasonable request.

 

Conflict of interest

The authors declare no conflicts of interest.

 

Funding

This study received no external funding.

 

Ethical approval

All procedures performed in this study involving human participants were in accordance with the ethical standards of the institutional and national research committee and with the 1964 Declaration of Helsinki and its later amendments or comparable ethical standards.

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About the Authors: 

Fariba Tabe Bordbar – Associate Professor, Department of Psychology, Payame Noor University, Tehran, Iran. https://orcid.org/000-0003-2531-0841
Mozhdeh Rashti – Master Student, Department of Psychology, Payame Noor University, Tehran, Iran. https://orcid.org/8925-5137-0000-0009.

Received 4 May 2025, Revised 17 June 2025, Accepted 5 August 2025 
© 2026, Russian Open Medical Journal 
Correspondence to Fariba Tabe Bordbar. E-mail: TabeBordbar@pnu.ac.ir.